Hardback
How to Achieve Societal Impact through Engaged and Collaborative Scholarship
A Guide to Purposeful Marketing Research
9781800888524 Edward Elgar Publishing
Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?
More Information
Critical Acclaim
Contents
More Information
Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?
Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.
How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.
Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.
How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.
Critical Acclaim
‘If you are a business researcher who wants to make a difference in the world, this book is for you. It offers a comprehensive and practical guide on how to design, conduct, and communicate research that is relevant and impactful.’
– Stefano Puntoni, Sebastian S. Kresge Professor of Marketing, The Wharton School, University of Pennsylvania, US
‘How to Achieve Societal Impact through Engaged and Collaborative Scholarship is a must-read for scholars, researchers, and practitioners seeking to bridge the gap between academia and the real world. The book defines the parameters of societal value and provides actionable insights into fostering collaborations that truly matter. This book stands as a testament to the transformative potential of business research when it is purposeful, impactful, and aligned with the needs of society.’
– Professor Andreas Eggert, Freie Universität Berlin, Germany
‘In times of profound societal challenges, the role of business academics extends beyond traditional boundaries. How to Achieve Societal Impact through Engaged and Collaborative Scholarship by Michel Van der Borgh, Adam Lindgreen, and Tobias Schaefers timely responds to this imperative, providing a valuable roadmap for purposeful contributions to societal challenges. The book offers practical insights and collaborative approaches, making it a must-read for navigating the evolving landscape of academia and industry collaboration.’
– Professor Jan H. Schumann, University of Passau, Passau, Germany
‘Universities are not ivory towers – they are meant to bring together scholars, students, practitioners, and society. I know of no other book that offers so much specific advice to this end. With great examples from the marketing field, the chapter authors show how to bridge the research-practice gap, the research-teaching gap, and the cross-discipline gap. The book shows how research can provide both societal relevance (intending to benefit practice and society) and societal impact (realized long-term benefits). Group chairs, deans, and other stakeholders need practical means to measure and promote research that benefits society. Gift them this book to read and ponder!’
– Koen Pauwels, Distinguished Professor of Marketing & Co-founder and General Director of the DATA (Digital, Analytics, Technology, Automation) Initiative, D’Amore-McKim School of Business at Northeastern University
‘In this edited volume, Michel van der Borgh, Adam Lindgreen, and Tobias Schaefers have collected a very interesting set of essays on designing for purposeful and impactful research, becoming an engaged scholar, methods for engaged scholarship, measuring the impact of research, and several related topics. The various chapters in this book provide a rich and promising perspective on how to bridge the academia-practice gap in business and marketing, one that may inspire many business scholars and practitioners to collaborate in engaging with the grand challenges of the 21st century.’
– Professor Georges Romme, Eindhoven University of Technology, Netherlands
‘The world needs universities and business schools to tackle today’s business and societal challenges. To make a lasting impact, research must provide both societal relevance and rigor. Grounded in these principles, the authors brilliantly reunite in one volume a rich and diverse source of ideas and inspiration by leading academic voices to help readers understand how to create and manage diverse academic–practitioner collaborations for identifiable, purposeful, and impactful research effectively and efficiently.’
– Professor Wolfgang Ulaga, INSEAD, Middle East Campus, Abu Dhabi, UAE
‘Van der Borgh, Lindgreen, and Schaefers have edited a book that in sum sets the academic lens towards the urgent imperative of business schools’ societal contribution. This compelling book not only interrogates the current state of business school research but also charts a purposeful path forward, advocating for research that is both relevant and beneficial beyond academia. It is an important guide for scholars, educators, and practitioners seeking to forge meaningful academic-practitioner collaborations and contribute to societal progress. The book is a clarion call to re-envision research as a cornerstone for innovation and societal well-being.’
– Morten Irgens, Vice Dean of Innovation and Impact, Copenhagen Business School
– Stefano Puntoni, Sebastian S. Kresge Professor of Marketing, The Wharton School, University of Pennsylvania, US
‘How to Achieve Societal Impact through Engaged and Collaborative Scholarship is a must-read for scholars, researchers, and practitioners seeking to bridge the gap between academia and the real world. The book defines the parameters of societal value and provides actionable insights into fostering collaborations that truly matter. This book stands as a testament to the transformative potential of business research when it is purposeful, impactful, and aligned with the needs of society.’
– Professor Andreas Eggert, Freie Universität Berlin, Germany
‘In times of profound societal challenges, the role of business academics extends beyond traditional boundaries. How to Achieve Societal Impact through Engaged and Collaborative Scholarship by Michel Van der Borgh, Adam Lindgreen, and Tobias Schaefers timely responds to this imperative, providing a valuable roadmap for purposeful contributions to societal challenges. The book offers practical insights and collaborative approaches, making it a must-read for navigating the evolving landscape of academia and industry collaboration.’
– Professor Jan H. Schumann, University of Passau, Passau, Germany
‘Universities are not ivory towers – they are meant to bring together scholars, students, practitioners, and society. I know of no other book that offers so much specific advice to this end. With great examples from the marketing field, the chapter authors show how to bridge the research-practice gap, the research-teaching gap, and the cross-discipline gap. The book shows how research can provide both societal relevance (intending to benefit practice and society) and societal impact (realized long-term benefits). Group chairs, deans, and other stakeholders need practical means to measure and promote research that benefits society. Gift them this book to read and ponder!’
– Koen Pauwels, Distinguished Professor of Marketing & Co-founder and General Director of the DATA (Digital, Analytics, Technology, Automation) Initiative, D’Amore-McKim School of Business at Northeastern University
‘In this edited volume, Michel van der Borgh, Adam Lindgreen, and Tobias Schaefers have collected a very interesting set of essays on designing for purposeful and impactful research, becoming an engaged scholar, methods for engaged scholarship, measuring the impact of research, and several related topics. The various chapters in this book provide a rich and promising perspective on how to bridge the academia-practice gap in business and marketing, one that may inspire many business scholars and practitioners to collaborate in engaging with the grand challenges of the 21st century.’
– Professor Georges Romme, Eindhoven University of Technology, Netherlands
‘The world needs universities and business schools to tackle today’s business and societal challenges. To make a lasting impact, research must provide both societal relevance and rigor. Grounded in these principles, the authors brilliantly reunite in one volume a rich and diverse source of ideas and inspiration by leading academic voices to help readers understand how to create and manage diverse academic–practitioner collaborations for identifiable, purposeful, and impactful research effectively and efficiently.’
– Professor Wolfgang Ulaga, INSEAD, Middle East Campus, Abu Dhabi, UAE
‘Van der Borgh, Lindgreen, and Schaefers have edited a book that in sum sets the academic lens towards the urgent imperative of business schools’ societal contribution. This compelling book not only interrogates the current state of business school research but also charts a purposeful path forward, advocating for research that is both relevant and beneficial beyond academia. It is an important guide for scholars, educators, and practitioners seeking to forge meaningful academic-practitioner collaborations and contribute to societal progress. The book is a clarion call to re-envision research as a cornerstone for innovation and societal well-being.’
– Morten Irgens, Vice Dean of Innovation and Impact, Copenhagen Business School
Contents
Contents
Preface xxii
SECTION I DESIGNING FOR PURPOSEFUL AND
IMPACTFUL RESEARCH
1 How to collaborate really well with practitioners 38
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, Ann Højbjerg Clarke and Michel van der Borgh
2 Linking the UN Sustainable Development Goals and
business relationships: a systematic literature review 59
Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitręga
and Piotr Kwiatek
3 Coordinating the processes of collaboration in research
and development projects 91
Per Vagn Freytag and Louise Young
SECTION II BECOMING AN ENGAGED SCHOLAR
4 Coxswaining the practitioner’s research agenda: how B2B
marketing academics can really transform business and society 114
Michel van der Borgh
5 Building engagement ambidexterity: a call for
proftitioners and pracfessors 131
Thomas Ritter and Carsten Lund Pedersen
6 Digital transformation requires the right managerial mindset 146
Torsten Ringberg, Pernille Rydén, and Per Østergaard Jacobsen
7 Cross-disciplinary research 173
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Michel van der Borgh, and Tobias Schäfers
SECTION III METHODS FOR ENGAGED SCHOLARSHIP
8 Research that engages with business practice: a template
for collaboration 186
Roderick J. Brodie
9 Design science research for marketeers 204
Daniela Micu
10 How can a machine learning-based LDA model help in
literature search in systematic literature review? 226
Amila Akagić and Selma Kadić-Maglajlić
SECTION IV BUILDING AN HOLISTIC BODY OF KNOWLEDGE
11 How to build great research groups 248
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naudé, and Michel van der Borgh
12 Closing the gap between research, education, and practice
by co-creating and disseminating knowledge: the role of
citizen scientists, researchers in residence, and student
business (re-)designers 285
Florian Kock, Michel van der Borgh, and Adam Lindgreen
13 The unifying role of universities in creating an ecosystem
of researchers, society, and industry 301
Deva Rangarajan
SECTION V MEASURING THE IMPACT OF
MARKETING RESEARCH
14 The role of citations and other metrics to assess research quality 315
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schäfers
15 How to define, identify, and measure societal value 325
Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bj¿rn-Andersen,
and Douglas M. Lambert
16 Achieving research quality 361
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schäfers
SECTION VI DISSEMINATING KNOWLEDGE
17 Providing societal value: a holistic perspective 371
Heidi Boye and Torben Hansen
18 Translation of research into teaching 384
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naudé, and Tobias Schäfers
19 How research centers can support academic engagement
and make an impact on SMEs and regional ecosystems 401
Dirk Totzek and Stefan Mang
Preface xxii
SECTION I DESIGNING FOR PURPOSEFUL AND
IMPACTFUL RESEARCH
1 How to collaborate really well with practitioners 38
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, Ann Højbjerg Clarke and Michel van der Borgh
2 Linking the UN Sustainable Development Goals and
business relationships: a systematic literature review 59
Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitręga
and Piotr Kwiatek
3 Coordinating the processes of collaboration in research
and development projects 91
Per Vagn Freytag and Louise Young
SECTION II BECOMING AN ENGAGED SCHOLAR
4 Coxswaining the practitioner’s research agenda: how B2B
marketing academics can really transform business and society 114
Michel van der Borgh
5 Building engagement ambidexterity: a call for
proftitioners and pracfessors 131
Thomas Ritter and Carsten Lund Pedersen
6 Digital transformation requires the right managerial mindset 146
Torsten Ringberg, Pernille Rydén, and Per Østergaard Jacobsen
7 Cross-disciplinary research 173
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Michel van der Borgh, and Tobias Schäfers
SECTION III METHODS FOR ENGAGED SCHOLARSHIP
8 Research that engages with business practice: a template
for collaboration 186
Roderick J. Brodie
9 Design science research for marketeers 204
Daniela Micu
10 How can a machine learning-based LDA model help in
literature search in systematic literature review? 226
Amila Akagić and Selma Kadić-Maglajlić
SECTION IV BUILDING AN HOLISTIC BODY OF KNOWLEDGE
11 How to build great research groups 248
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naudé, and Michel van der Borgh
12 Closing the gap between research, education, and practice
by co-creating and disseminating knowledge: the role of
citizen scientists, researchers in residence, and student
business (re-)designers 285
Florian Kock, Michel van der Borgh, and Adam Lindgreen
13 The unifying role of universities in creating an ecosystem
of researchers, society, and industry 301
Deva Rangarajan
SECTION V MEASURING THE IMPACT OF
MARKETING RESEARCH
14 The role of citations and other metrics to assess research quality 315
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schäfers
15 How to define, identify, and measure societal value 325
Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bj¿rn-Andersen,
and Douglas M. Lambert
16 Achieving research quality 361
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schäfers
SECTION VI DISSEMINATING KNOWLEDGE
17 Providing societal value: a holistic perspective 371
Heidi Boye and Torben Hansen
18 Translation of research into teaching 384
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naudé, and Tobias Schäfers
19 How research centers can support academic engagement
and make an impact on SMEs and regional ecosystems 401
Dirk Totzek and Stefan Mang
