Handbook on Public Diplomacy

Hardback

Handbook on Public Diplomacy

9781803926551 Edward Elgar Publishing
Edited by Sean Aday, Associate Professor of Media and Public Affairs and International Affairs, George Washington University, USA
Publication Date: February 2025 ISBN: 978 1 80392 655 1 Extent: c 544 pp
This Handbook provides a contemporary perspective on public diplomacy scholarship and practice, showcasing the growing diversity of the field. Expert contributing authors identify the challenges involved in implementing successful public diplomacy, and analyse how to effectively measure and evaluate programs to determine best practices.

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This Handbook provides a contemporary perspective on public diplomacy scholarship and practice, showcasing the growing diversity of the field. Expert contributing authors identify the challenges involved in implementing successful public diplomacy, and analyse how to effectively measure and evaluate programs to determine best practices.

Seeking to develop and enhance this field, chapters examine the public diplomacy efforts of superpowers, middle powers, substates, and developing countries. The Handbook reflects on the past and present of public diplomacy, and introduces new theoretical models to further expand the field’s scope. Employing detailed case studies from across the world, authors, including long-term career diplomats, demonstrate how public diplomacy can be used to encourage either conflict or cooperation. Ultimately, they highlight the vital role of public diplomacy in today’s society as a powerful tool for opposing misinformation, polarization, and hatred.

The Handbook on Public Diplomacy is a vital resource for students and scholars of international relations, public policy, terrorism, and security. Combining academic and practitioner views on the subject, it is also an important read for diplomats seeking deeper insight into the field.
Critical Acclaim
‘The Handbook provides a sharp and timely look at the evolving strategies and challenges in public diplomacy during a time of great geopolitical transformation. With diverse expert contributions, it’s a must-have resource for anyone studying or conducting public diplomacy, offering fresh perspectives that are both insightful and practical.’
– Corneliu Bjola, University of Oxford, UK

‘This volume is what a handbook should be. It offers wide-ranging topics, distinguished authors, theoretical and practical insights, and addresses diverse interests of academic and professional communities. It will be an invaluable resource for scholars, diplomats, and others interested in public diplomacy’s continuing development.’
– Philip Seib, University of Southern California, USA
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