Handbook for Qualitative Research in Emerging Markets

Hardback

Handbook for Qualitative Research in Emerging Markets

Methods and Applications

9781035322312 Edward Elgar Publishing
Edited by Helena Barnard, Professor, Gordon Institute of Business Science, University of Pretoria, South Africa
Publication Date: February 2025 ISBN: 978 1 03532 231 2 Extent: c 512 pp
This Handbook uses first-person narratives from a diverse array of leading scholars to capture the complexity of qualitative research in emerging markets. It showcases the value of interdisciplinary research in under-theorised contexts and provides actionable guidelines for established and emerging scholars in the field.

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This Handbook uses first-person narratives from a diverse array of leading scholars to capture the complexity of qualitative research in emerging markets. It showcases the value of interdisciplinary research in under-theorised contexts and provides actionable guidelines for established and emerging scholars in the field.

Contributing authors reflect on the challenges and opportunities of emerging markets research, linking their experiences with extant literature. They examine methods-related difficulties such as data gathering and analyse other challenging factors including issues of ethics and bias. Chapters highlight key aspects of doing research in challenging contexts and present scholarly solutions for future work in the field.

The Handbook for Qualitative Research in Emerging Markets is an essential resource for academics and students of international business, management, development studies and qualitative research methods. Researchers of emerging markets will particularly benefit from the book’s practical insights.
Critical Acclaim
‘Helena Barnard brings together a diverse group of contributors revealing the challenges faced by those researching emerging markets qualitatively. Using first person narratives, each chapter offers valuable insights into these complex realities providing practical support to undertake ethical, robust and trustworthy social science research that engages with these societies.’
– Mark NK Saunders, University of Birmingham, UK
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