Hardback
Entrepreneurial Strategy
Emerging Businesses in Declining Industries
9781845421977 Edward Elgar Publishing
Entrepreneurial Strategy aims to revive the debate on the role of entrepreneurship in the context of mature business. The authors contend that mature and declining industries are increasingly dominated by the negative pressure of external factors, but they are also embedded with a potential renewed role for entrepreneurship because the industry forces as a whole tend to break up, leaving space for strategic business innovation.
More Information
Critical Acclaim
Contents
More Information
Entrepreneurial Strategy aims to revive the debate on the role of entrepreneurship in the context of mature business. The authors contend that mature and declining industries are increasingly dominated by the negative pressure of external factors, but they are also embedded with a potential renewed role for entrepreneurship because the industry forces as a whole tend to break up, leaving space for strategic business innovation.
The book offers a thorough insight to the entrepreneurial dynamics behind emerging businesses in declining industries, in particular on the roles of resources, processes and people. Using structured business case studies, it illustrates the entrepreneurial strategy of these firms, concluding that emerging firms target growth by:
• expanding to control key assets
• using innovation rather than production of new technologies
• making significant improvements in productivity
• building a particular customer-oriented reputation.
Practitioners, managers and entrepreneurs wishing to better understand the dynamics behind emerging businesses, and policymakers developing industry foresight and setting out policies for the enhancement of entrepreneurial activity will find this book invaluable. It will also be warmly welcomed by students, academics and researchers with an interest in entrepreneurship, industrial economics and business administration.
The book offers a thorough insight to the entrepreneurial dynamics behind emerging businesses in declining industries, in particular on the roles of resources, processes and people. Using structured business case studies, it illustrates the entrepreneurial strategy of these firms, concluding that emerging firms target growth by:
• expanding to control key assets
• using innovation rather than production of new technologies
• making significant improvements in productivity
• building a particular customer-oriented reputation.
Practitioners, managers and entrepreneurs wishing to better understand the dynamics behind emerging businesses, and policymakers developing industry foresight and setting out policies for the enhancement of entrepreneurial activity will find this book invaluable. It will also be warmly welcomed by students, academics and researchers with an interest in entrepreneurship, industrial economics and business administration.
Critical Acclaim
‘Entrepreneurial Strategy is an extremely well-written text, excellently produced and attractively published. . . it will make a useful addition to a research library, especially for those new to the field, perhaps approaching entrepreneurship in the advanced stages of life cycle maturity from one of the many disciples that contribute towards a deeper understanding of the topic.’
– Peter L. Jennings, International Small Business Journal
– Peter L. Jennings, International Small Business Journal
Contents
Contents:
1. Introduction
PART I: MATURITY AND DECLINE IN THE INDUSTRY LIFE CYCLE
2. Industry Evolution
3. Advanced Maturity and Early Decline in the Industry Life Cycle
PART II: ENTREPRENEURSHIP AND EMERGING BUSINESSES
4. Main Theories on Entrepreneurship
5. Entrepreneurship and Growth
6. Entrepreneurship, Mature Industries and Emerging Businesses
PART III: BUSINESS CASES
7. Entrepreneurial Strategies in Selected Mature Industries
8. Geox and the Footwear Industry
9. Gillette and the Personal Care Industry
10. Italcementi and the Cement Industry
11. RyanAir and the Airline Industry
12. Starbucks and the Speciality Coffee Industry
13. Swatch and the Watch Industry
14. Tenaris and the Seamless Steel Tubes Industry
15. Toyota and the Automotive Industry
16. Wal-Mart and the Retail Industry
PART IV: ENTREPRENEURIAL STRATEGIES FOR FIRMS IN ADVANCED MATURITY
17. Entrepreneurial Strategy in Mature Industries
18. Business Cases at a Glance
19. Entrepreneurship and the Determinants of Emerging Business
20. Removing Constraints to Growth
References
Index
1. Introduction
PART I: MATURITY AND DECLINE IN THE INDUSTRY LIFE CYCLE
2. Industry Evolution
3. Advanced Maturity and Early Decline in the Industry Life Cycle
PART II: ENTREPRENEURSHIP AND EMERGING BUSINESSES
4. Main Theories on Entrepreneurship
5. Entrepreneurship and Growth
6. Entrepreneurship, Mature Industries and Emerging Businesses
PART III: BUSINESS CASES
7. Entrepreneurial Strategies in Selected Mature Industries
8. Geox and the Footwear Industry
9. Gillette and the Personal Care Industry
10. Italcementi and the Cement Industry
11. RyanAir and the Airline Industry
12. Starbucks and the Speciality Coffee Industry
13. Swatch and the Watch Industry
14. Tenaris and the Seamless Steel Tubes Industry
15. Toyota and the Automotive Industry
16. Wal-Mart and the Retail Industry
PART IV: ENTREPRENEURIAL STRATEGIES FOR FIRMS IN ADVANCED MATURITY
17. Entrepreneurial Strategy in Mature Industries
18. Business Cases at a Glance
19. Entrepreneurship and the Determinants of Emerging Business
20. Removing Constraints to Growth
References
Index
