Hardback
City Branding
Concepts and Tools for Reputation Management and Tourism Development
9781035347537 Edward Elgar Publishing
This prescient book explores the relationship between city branding, reputation management and tourism development, utilising a comprehensive collection of propositions to re-examine and refine city branding tools and ideas.
More Information
Critical Acclaim
Contents
More Information
This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas.
Enhancing the existing literature and with contributions from cities across four continents, chapters set out how city branding relates to urban identity and image, city reputation and sustainable tourism development. Illustrating how city branding can contribute towards a more sustainable future for cities, the book transcends disciplinary boundaries and uses methodological propositions to provide an innovative assessment of the current status of reputation management and tourism development. Showcasing new understandings of tools and conceptualizations, this forward-thinking book develops this field of study in both theory and practice.
City Branding is an excellent resource not only for scholars of urban studies and tourism management but also for those studying local development, planning and place management. Practitioners in local authorities will also find the examples and practices examined informative as lessons for the future.
Enhancing the existing literature and with contributions from cities across four continents, chapters set out how city branding relates to urban identity and image, city reputation and sustainable tourism development. Illustrating how city branding can contribute towards a more sustainable future for cities, the book transcends disciplinary boundaries and uses methodological propositions to provide an innovative assessment of the current status of reputation management and tourism development. Showcasing new understandings of tools and conceptualizations, this forward-thinking book develops this field of study in both theory and practice.
City Branding is an excellent resource not only for scholars of urban studies and tourism management but also for those studying local development, planning and place management. Practitioners in local authorities will also find the examples and practices examined informative as lessons for the future.
Critical Acclaim
‘In light of the many urgent crises and global challenges, such as climate change, epidemics, ethical problems and over-tourism, this book offers comprehensive, diverse and up-to-date knowledge for mayors, marketers and academics. looking for strategies and ways of coping with these critical issues. It is a must-read that provides an important contribution to the field of city branding, as well as a variety of practical advice, tools and development of basic concepts in the fields of city identity, reputation management, responsible tourism development, events and social media.’
– Professor Eli Avraham, University of Haifa, Israel
‘City branding – in its simplistic expression via logos and slogans – is often blamed for overtourism, while it might just hold some of the solutions if one looks at it from the strategic perspective of reputation management. This book, edited by Alex Deffner and Mihalis Kavaratzis, two of the most prolific and esteemed researchers in city branding, is therefore a welcome contribution to this discussion.’
– Robert Govers, Founding Chairman, International Place Branding Association
– Professor Eli Avraham, University of Haifa, Israel
‘City branding – in its simplistic expression via logos and slogans – is often blamed for overtourism, while it might just hold some of the solutions if one looks at it from the strategic perspective of reputation management. This book, edited by Alex Deffner and Mihalis Kavaratzis, two of the most prolific and esteemed researchers in city branding, is therefore a welcome contribution to this discussion.’
– Robert Govers, Founding Chairman, International Place Branding Association
Contents
Contents
1 Introduction: city branding, reputation management and
tourism development 1
Alex Deffner and Mihalis Kavaratzis
PART I TOWARDS NEW UNDERSTANDINGS OF
TOOLS AND THEORIES IN CITY BRANDING
2 Rethinking ethics in city branding: from competition to
vulnerability. Lessons from Venice and Gothenburg 15
Cecilia Cassinger and Monica Porzionato
3 The climate change challenge: catalysing behavioural
change through city branding – an exploratory analysis of
cities in UK and Canada 29
Giannina Warren, Chad Walker and Evan Cleave
4 City image impact from event strategies in city branding:
evidence from a longitudinal study of top-of-mind
awareness from music and sports events in two Danish cities 47
Ole Have Jørgensen and Rune Thorbjørn Jason Clausen
5 Reimagining city brand analysis with social media
analytics: the case of Bangkok, Thailand 61
Viriya Taecharungroj
6 Beyond the horizon of city branding and city marketing:
definitions and classifications of city image advertising in
China from scholars’ and practitioners’ perspectives 79
Dian Wang and Bowen Zhang
PART II CITY BRAND, IDENTITY AND REPUTATION
7 The golden triangle of place reputation for metropolitan
international cities: the cases of London and Paris 95
Camille Chamard, Christophe Alaoux and Laura Carmouze
8 Participatory approach to developing and elaborating
place brand identity: case study of the city of Łódź, Poland 109
Marta Hereźniak and Magdalena Florek
9 Building styles in municipal architecture as expression
of regional identity: the city branding of public space in
French border areas 126
Martin de Jong and Haiyan Lu
PART III CITY BRANDING AND TOURISM
10 New urban tourism and responsible tourism as game
changers in city branding: reflections on the latest
branding efforts of four European cities 151
Nicholas Karachalis and Eirini Vlassi
11 Overtourism, undertourism and beyond: re-thinking city
branding in Budapest 170
Ivett Pinke-Sziva, Melanie Smith, Orsolya Szakály and Bence Csapody
12 Rising from the ashes: co-creation as a collaborative
branding strategy for South African cities in the
post-pandemic era 185
Sally Sabra and Yolandi Burger
1 Introduction: city branding, reputation management and
tourism development 1
Alex Deffner and Mihalis Kavaratzis
PART I TOWARDS NEW UNDERSTANDINGS OF
TOOLS AND THEORIES IN CITY BRANDING
2 Rethinking ethics in city branding: from competition to
vulnerability. Lessons from Venice and Gothenburg 15
Cecilia Cassinger and Monica Porzionato
3 The climate change challenge: catalysing behavioural
change through city branding – an exploratory analysis of
cities in UK and Canada 29
Giannina Warren, Chad Walker and Evan Cleave
4 City image impact from event strategies in city branding:
evidence from a longitudinal study of top-of-mind
awareness from music and sports events in two Danish cities 47
Ole Have Jørgensen and Rune Thorbjørn Jason Clausen
5 Reimagining city brand analysis with social media
analytics: the case of Bangkok, Thailand 61
Viriya Taecharungroj
6 Beyond the horizon of city branding and city marketing:
definitions and classifications of city image advertising in
China from scholars’ and practitioners’ perspectives 79
Dian Wang and Bowen Zhang
PART II CITY BRAND, IDENTITY AND REPUTATION
7 The golden triangle of place reputation for metropolitan
international cities: the cases of London and Paris 95
Camille Chamard, Christophe Alaoux and Laura Carmouze
8 Participatory approach to developing and elaborating
place brand identity: case study of the city of Łódź, Poland 109
Marta Hereźniak and Magdalena Florek
9 Building styles in municipal architecture as expression
of regional identity: the city branding of public space in
French border areas 126
Martin de Jong and Haiyan Lu
PART III CITY BRANDING AND TOURISM
10 New urban tourism and responsible tourism as game
changers in city branding: reflections on the latest
branding efforts of four European cities 151
Nicholas Karachalis and Eirini Vlassi
11 Overtourism, undertourism and beyond: re-thinking city
branding in Budapest 170
Ivett Pinke-Sziva, Melanie Smith, Orsolya Szakály and Bence Csapody
12 Rising from the ashes: co-creation as a collaborative
branding strategy for South African cities in the
post-pandemic era 185
Sally Sabra and Yolandi Burger
