Disruptive Technologies and AI
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Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more£41.56
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The Robot Revolution
John Hudson
In the coming decades robots and artificial intelligence will fundamentally change our world. In doing so they offer the hope of a golden future, but there are dangers. This book looks at both the history of robots, in science and in fic...eBook:Find out more£25.00
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New Methods of Market Research and Analysis
G. Scott Erickson
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...eBook:Find out more£27.96