Strategic Management
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Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...eBook:Find out more£30.36
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Strategic Business Alliances
Keith W. Glaister, Rumy Husan, Peter J. Buckley
Strategic Business Alliances examines key issues in the analysis, management and performance of international joint ventures using a sample of UK–European equity joint ventures.eBook:Find out more£25.00
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The Economics of Business Strategy
Edited by John Kay
The Economics of Business Strategy is an authoritative collection of the most important published articles on the economic basis of business strategy. John Kay – who himself has made seminal contributions to the field – has selected arti... -
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The Environment in Corporate Management
Jean-Baptiste Lesourd, Steven G.M. Schilizzi
The Environment in Corporate Management includes an up-to-date treatment of business practices, norms and standards, using the tools of microeconomic and industrial organisation analysis to provide an ordered and consistent picture. The ... -
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Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...