Strategic Management
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![Firms, Strategies and Economic Change]()
Firms, Strategies and Economic Change
Fu-Lai T. Yu
In Firms, Strategies and Economic Change, Fu-Lai Tony Yu acknowledges the shortcomings of contemporary research on industrial organisation and strategy, while proposing a novel subjectivist approach to economic and management problems. -
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Strategic Management
Edited by Julian Birkinshaw
This authoritative new collection of previously published articles provides a solid and broad-minded overview of the field of strategic management in business studies. It includes the seminal writings of the leading scholars in the field... -
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![Strategic Affiliate Marketing]()
Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...eBook:Find out more£30.36
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![The Economics of Business Strategy]()
The Economics of Business Strategy
Edited by John Kay
The Economics of Business Strategy is an authoritative collection of the most important published articles on the economic basis of business strategy. John Kay – who himself has made seminal contributions to the field – has selected arti... -
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
