Marketing
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![Group and Team Work]()
Group and Team Work
Ricardo Flores, Antonina Bauman
By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...eBook:Find out more£23.16
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![Handbook of Experience Science]()
Handbook of Experience Science
Edited by Joseph S. Chen, Nina K. Prebensen, Muzaffer S. Uysal
Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical gu...eBook:Find out more£48.00
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![Research Handbook on Major Sporting Events]()
Research Handbook on Major Sporting Events
Edited by Harry A. Solberg, Rasmus K. Storm, Kamilla Swart
Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destin...eBook:Find out more£48.00
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![The Materials of Service Design]()
The Materials of Service Design
Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...eBook:Find out more£25.00
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![Handbook of Customer Engagement in Tourism Marketing]()
Handbook of Customer Engagement in Tourism Marketing
Edited by Raouf A. Rather, Haywantee Ramkissoon
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a ...eBook:Find out more£48.00
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![A Research Agenda for Brand Management in a New Era of Consumerism]()
A Research Agenda for Brand Management in a New Era of Consumerism
Edited by Ceridwyn King, Enrique Murillo
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...eBook:Find out more£25.00
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![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...eBook:Find out more£36.76
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...eBook:Find out more£22.36
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![Concise Introduction to Sport Marketing]()
Concise Introduction to Sport Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...eBook:Find out more£22.36
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![A Research Agenda for Event Impacts]()
A Research Agenda for Event Impacts
Edited by Nicholas Wise , Kelly Maguire
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...eBook:Find out more£26.36
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more£26.36
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![A Research Agenda for Consumer Financial Behavior]()
A Research Agenda for Consumer Financial Behavior
Edited by Jing J. Xiao, Satish Kumar
With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable...eBook:Find out more£25.00
