Marketing
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![The Elgar Companion to Consumer Research and Economic Psychology]()
The Elgar Companion to Consumer Research and Economic Psychology
Edited by Peter E. Earl, Simon Kemp
This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensabl...eBook:Find out more£47.16
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall... -
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MARKETING
Edited by Stanley C. Hollander, Kathleen M. Rassuli
The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and m...
