Marketing

List price ~~£114.00~~

Member price £102.60

eBook:

£29.56

Measurement in Marketing Research

Thomas Salzberger

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows ...

Hardback (2009)

List price ~~£180.00~~

Member price £162.00

The Globalization of Retailing

Edited by Neil M. Coe, Neil Wrigley

This path-breaking collection, edited by two leading scholars in the field, brings together seminal contributions from the burgeoning multidisciplinary literature on the globalization of retailing. In addition to focusing on the retail c...

Hardback (2009)

List price ~~£473.00~~

Member price £425.70

International Business Marketing in Emerging Country Markets

Hans Jansson

International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...

Paperback (2009)

List price ~~£36.95~~

Member price £29.56

Hardback (2007)

List price ~~£114.00~~

Member price £102.60

eBook:

£29.56

Handbook on Brand and Experience Management

Edited by Bernd H. Schmitt, David L. Rogers

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding bran...

List price ~~£161.00~~

Member price £144.90

eBook:

£48.00

Trust and New Technologies

Edited by Teemu Kautonen, Heikki Karjaluoto

Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.

List price ~~£121.00~~

Member price £108.90

eBook:

£25.00

Creating Experiences in the Experience Economy

Edited by Jon Sundbo, Per Darmer

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creatio...

List price ~~£109.00~~

Member price £98.10

eBook:

£25.00

Handbook of Qualitative Research Methods in Marketing

Edited by Russell W. Belk

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...

Paperback (2008)

List price ~~£68.95~~

Member price £55.16

Hardback (2006)

List price ~~£229.00~~

Member price £206.10

eBook:

£55.16

International Marketing: Modern and Classic Papers

Edited by Stanley J. Paliwoda, John K. Ryans Jr

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers f...

List price ~~£833.00~~

Member price £749.70

Strategic Marketing and the Future of Consumer Behaviour

Theo B.C. Poiesz, W. F. van Raaij

The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi...

Hardback (2007)

List price ~~£99.00~~

Member price £89.10

Trust in Market Relationships

Sandro Castaldo

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly comp...

Hardback (2007)

List price ~~£114.00~~

Member price £102.60

eBook:

£25.00

Marketing Knowledge Management

Gabriele Troilo

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market ori...

Hardback (2006)

List price ~~£98.00~~

Member price £88.20