Marketing

International Marketing and the Country of Origin Effect

Edited by Giuseppe Bertoli, Riccardo Resciniti

The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-r...

Hardback (2013)

List price ~~£99.00~~

Member price £89.10

eBook:

£25.00

Brands and Branding Geographies

Edited by Andy Pike

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...

Paperback (2013)

List price ~~£50.95~~

Member price £40.76

List price ~~£131.00~~

Member price £117.90

eBook:

£40.76

Branded Lives

Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...

Paperback (2013)

List price ~~£34.95~~

Member price £27.96

List price ~~£99.00~~

Member price £89.10

eBook:

£27.96

Handbook of Business-to-Business Marketing

Edited by Gary L. Lilien, Rajdeep Grewal

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...

Paperback (2012)

List price ~~£59.95~~

Member price £47.96

eBook:

£47.96

Competitiveness and Tourism

Edited by Geoffrey I. Crouch, J. R. Brent Ritchie

Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative collection of articles covers service sector ...

Hardback (2012)

List price ~~£491.00~~

Member price £441.90

Handbook of Marketing and Finance

Edited by Shankar Ganesan

Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are co...

Hardback (2012)

List price ~~£159.00~~

Member price £143.10

eBook:

£48.00

Handbook of Research in International Marketing, Second Edition

Edited by Subhash C. Jain, David A. Griffith

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lac...

List price ~~£182.00~~

Member price £163.80

eBook:

£48.00

The Marketing Firm

Kevin J. Vella, Gordon Foxall

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral int...

List price ~~£115.00~~

Member price £103.50

eBook:

£25.00

Handbook of Pricing Research in Marketing

Edited by Vithala R. Rao

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...

Paperback (2010)

List price ~~£63.95~~

Member price £51.16

Hardback (2009)

List price ~~£229.00~~

Member price £206.10

eBook:

£51.16

Towards Effective Place Brand Management

Edited by Gregory Ashworth, Mihalis Kavaratzis

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...

Hardback (2010)

List price ~~£115.00~~

Member price £103.50

eBook:

£25.00

Collaborating with Customers to Innovate

Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involv...

Paperback (2010)

List price ~~£30.95~~

Member price £24.76

Hardback (2008)

List price ~~£94.00~~

Member price £84.60

eBook:

£24.76