Marketing
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![Elgar Encyclopedia of City and Place Branding]()
Elgar Encyclopedia of City and Place Branding
Edited by Eduardo Oliveira, Efe Sevin, Emma Björner
This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlight... -
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![Handbook on Big Data Marketing and Management in Tourism and Hospitality]()
Handbook on Big Data Marketing and Management in Tourism and Hospitality
Edited by Nikolaos Stylos, Jeremy Zwiegelaar
This comprehensive Handbook serves as a key reference for Big Data theorization and implementation that will drive the next generation of marketing and management in tourism and hospitality. It explores the need for systemizing knowledge... -
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![Luxury in Sport]()
Luxury in Sport
Ekaterina Glebova
This book analyses the multifaceted nexus between luxury and sport from an interdisciplinary and holistic perspective. From its historical roots to its contemporary manifestations, Ekaterina Glebova meticulously traces the evolution of o... -
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![Marketing Automation and Decision Making]()
Marketing Automation and Decision Making
Simone Guercini
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...eBook:Find out more£20.76
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![Handbook of Service Experience]()
Handbook of Service Experience
Edited by Per Kristensson, Lars Witell, Mohamed Zaki
This prescient Handbook adopts an overarching perspective on service experiences in business contexts. Incorporating up-to-date research and empirical case studies, chapters focus on customer experience design, innovation and management ... -
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![A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends]()
A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
Lucia Gatti, Ludovico Giacomo Conti , Peter Seele
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their gen... -
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![City Branding]()
City Branding
Edited by Alex Deffner, Mihalis Kavaratzis
This prescient book explores the relationship between city branding, reputation management and tourism development, utilising a comprehensive collection of propositions to re-examine and refine city branding tools and ideas. -
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by David J. Ketchen Jr, Timothy Clark, Mark Wright
This revised and extended third edition of the highly successful How to Get Published in the Best Management Journals draws on a wealth of knowledge from leading scholars and journal editors to showcase the latest advice in securing publ... -
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![Place-Branding Experiences]()
Place-Branding Experiences
Edited by Catherine W. Ng, Titilayo Adebola, Abbe E.L. Brown
This thought-provoking book navigates the impact of place-brands in the consumer marketplace in light of the extended protection accorded to them under intellectual property laws. Interdisciplinary in scope, the book explores diverse nat...eBook:Find out more£25.00
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![Handbook of Tourism and Consumer Behavior]()
Handbook of Tourism and Consumer Behavior
Edited by Danni Zheng, Metin Kozak, Jun Wen
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.eBook:Find out more£48.00
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![Handbook of Qualitative Research Methods in Marketing]()
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk, Cele Otnes
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qu...eBook:Find out more£48.00
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![A Research Agenda for Digital Transformation]()
A Research Agenda for Digital Transformation
Edited by John Q. Dong, Peter C. Verhoef
Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a w...eBook:Find out more£25.00
