Marketing
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![Handbook of Service Experience]()
Handbook of Service Experience
Edited by Per Kristensson, Lars Witell, Mohamed Zaki
This prescient Handbook adopts an overarching perspective on service experiences in business contexts. Incorporating up-to-date research and empirical case studies, chapters focus on customer experience design, innovation and management ... -
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![A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends]()
A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
Lucia Gatti, Ludovico Giacomo Conti , Peter Seele
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their gen... -
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![City Branding]()
City Branding
Edited by Alex Deffner, Mihalis Kavaratzis
This prescient book explores the relationship between city branding, reputation management and tourism development, utilising a comprehensive collection of propositions to re-examine and refine city branding tools and ideas. -
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by David J. Ketchen Jr, Timothy Clark, Mark Wright
This revised and extended third edition of the highly successful How to Get Published in the Best Management Journals draws on a wealth of knowledge from leading scholars and journal editors to showcase the latest advice in securing publ... -
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![Handbook of Tourism and Consumer Behavior]()
Handbook of Tourism and Consumer Behavior
Edited by Danni Zheng, Metin Kozak, Jun Wen
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services. -
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![Handbook of Qualitative Research Methods in Marketing]()
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk, Cele Otnes
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qu...eBook:Find out more£48.00
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![A Research Agenda for Digital Transformation]()
A Research Agenda for Digital Transformation
Edited by John Q. Dong, Peter C. Verhoef
Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a w...eBook:Find out more£25.00
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![Handbook of Services and Artificial Intelligence]()
Handbook of Services and Artificial Intelligence
Edited by Ada Scupola, Jon Sundbo, Lars Fuglsang, Anders Henten
This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sec...eBook:Find out more£48.00
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![Elgar Encyclopedia of Pricing]()
Elgar Encyclopedia of Pricing
Edited by Andreas Hinterhuber
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainab...eBook:Find out more£48.00
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![Research Handbook on Digital Strategy]()
Research Handbook on Digital Strategy
Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...eBook:Find out more£36.76
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![Services in Sport Management]()
Services in Sport Management
Ekaterina Glebova
Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rig...eBook:Find out more£25.00
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![Elgar Encyclopedia of Consumer Behavior]()
Elgar Encyclopedia of Consumer Behavior
Edited by Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.eBook:Find out more£48.00
