International Business
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The Role of Multinational Enterprises in Supporting the United Nations' SDGs
Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj
The Role of Multinational Enterprises in Supporting the United Nations’ SDGs is an exploration of the place of the private sector in implementing select Sustainable Development Goals. Beyond the abundant literature published by the Unite...eBook:Find out more£25.00
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Research Handbook on Innovation in International Business
Edited by Desislava Dikova, Edith Ipsmiller
Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business...eBook:Find out more£48.00
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Small and Medium Sized Enterprises and the COVID-19 Response
Edited by Hamid Etemad
The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...eBook:Find out more£25.00
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A Research Agenda for Corporations
Christopher May
This exciting Research Agenda offers a multi-disciplinary and historically informed programme for the further investigation of the global political economy of the corporate sector. It tackles the question, can and should the corporation ...eBook:Find out more£20.76
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The New Corporate Landscape
Alexander Styhre
Presenting a comprehensive overview of the changes in policies and economic doctrines of the American economy following the 2008 global financial crisis, this book critically examines the reformation of the corporate landscape. Observing...eBook:Find out more£25.00
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Handbook on Trade Policy and Climate Change
Edited by Michael Jakob
This insightful Handbook provides a comprehensive overview of the most recent developments in the academic debate on the numerous and complex linkages between international trade and climate change.eBook:Find out more£48.00
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International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...eBook:Find out more£28.76
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Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more£15.16
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Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more£24.76
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Field Guide to Intercultural Research
Edited by David S. A. Guttormsen, Jakob Lauring, Malcolm Chapman
This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well a...eBook:Find out more£28.76
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Demography and the Global Business Environment
Alfred A. Marcus, Mazhar Islam
Alfred A. Marcus and Mazhar Islam examine how demographic changes introduce new challenges for businesses, with a focus on how the world today is divided between disproportionately old and young nations. Taking a broad international pers...eBook:Find out more£25.00
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Entrepreneurial Internationalization in an Increasingly Digitized and Networked World Economy
Edited by Hamid Etemad, Natasha Evers, Sören Kock
Providing cutting-edge material from a range of perspectives on entrepreneurial internationalization, this insightful book develops contemporary business concepts and business models to engage with a rapidly changing and diversifying wor...eBook:Find out more£25.00