Information Systems
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Marketing Automation and Decision Making
Simone Guercini
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...eBook:Find out more£25.00
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The Rise of Blockchains
Nir Kshetri
Timely and invigorating, this book explores how blockchain technology is disrupting economies and transforming societies. It offers detailed insights into the synergistic and complementary effects of blockchain and other new and emerging...eBook:Find out more£20.76
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Digitalization and Sustainability
Edited by M. K. Brohman, Gregory S. Dawson, Kevin C. Desouza
Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models...eBook:Find out more£25.00
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Handbook of Qualitative Research Methods for Information Systems
Edited by Robert M. Davison
This vital new Handbook clarifies how qualitative research can be undertaken in the discipline of Information Systems (IS), observing how IS can be taught and its recent developments. Through succinctly bringing together influential rese...eBook:Find out more£48.00
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Research Handbook on Information Systems and the Environment
Edited by Vanessa A. Cooper, Johann J. Kranz, Saji K. Mathew, Richard T. Watson
This comprehensive Research Handbook provides international perspectives on the role of information systems in environmental sustainability, drawing on ground-breaking research from leading scholars to predict future trends. Presenting i...eBook:Find out more£48.00
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Handbook of Big Data Research Methods
Edited by Shahriar Akter, Samuel Fosso Wamba
This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, informa...eBook:Find out more£48.00
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The Elgar Companion to Digital Transformation, Artificial Intelligence and Innovation in the Economy, Society and Democracy
Edited by Elias G. Carayannis, Evangelos Grigoroudis, David F.J. Campbell, Sokratis K. Katsikas
This book examines when, where, how, and why artificial intelligence and digital transformation can boost innovation and transform the economy, society and democracy. It is developed based on the Cyber-D4 nexus, which is a conceptual fra...eBook:Find out more£48.00
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Handbook of Virtual Work
Edited by Lucy L. Gilson, Thomas O’Neill, M. T. Maynard
In light of the COVID-19 pandemic, this timely Handbook builds upon research and practice to discuss and assess what is currently known about virtual work and its evolution, given the increasing numbers of those working virtually.eBook:Find out more£48.00
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Taking the Fear Out of Data Analysis
Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...eBook:Find out more£25.56
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Happimetrics
Peter A. Gloor
Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals’ communication patterns, and making them self-aware by mirroring their behaviour back to them...eBook:Find out more£23.16
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Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more£15.16
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Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more£25.56