Branding
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![Branding Chinese Mega-Cities]()
Branding Chinese Mega-Cities
Edited by Per Olof Berg, Emma Björner
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...eBook:Find out more£25.00
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![Handbook of Marketing Strategy]()
Handbook of Marketing Strategy
Edited by Venkatesh Shankar, Gregory S. Carpenter
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...eBook:Find out more£43.16
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![Branded Lives]()
Branded Lives
Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...eBook:Find out more£27.96
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more£40.76
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![Towards Effective Place Brand Management]()
Towards Effective Place Brand Management
Edited by Gregory Ashworth, Mihalis Kavaratzis
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...eBook:Find out more£25.00
