Branding
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...eBook:Find out more£30.36
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![A Research Agenda for Place Branding]()
A Research Agenda for Place Branding
Edited by Dominic Medway, Gary Warnaby, John Byrom
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...eBook:Find out more£25.56
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more£14.38
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more£25.00
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more£15.16
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more£24.76
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...eBook:Find out more£26.36
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![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the ...eBook:Find out more£25.00
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![Political Brands]()
Political Brands
Ciara Torres-Spelliscy
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in pr...eBook:Find out more£25.00
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![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more£32.76
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![Creating Cities/Building Cities]()
Creating Cities/Building Cities
Peter K. Kresl, Daniele Ietri
For the past 150 years, architecture has been a significant tool in the hands of city planners and leaders. In Creating Cities/Building Cities, Peter Karl Kresl and Daniele Ietri illustrate how these planners and leaders have utilized ar...eBook:Find out more£25.00
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![Visual Branding]()
Visual Branding
Edward F. McQuarrie, Barbara J. Phillips
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhe...eBook:Find out more£25.00
