Business and Management
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more£25.00
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![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...eBook:Find out more£19.16
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![Handbook of Qualitative Research Methodologies in Workplace Contexts]()
Handbook of Qualitative Research Methodologies in Workplace Contexts
Edited by Joanna Crossman, Sarbari Bordia
This comprehensive Handbook explores both traditional and contemporary interpretations of qualitative research in the workplace, examining a variety of foundational and innovative qualitative methodological approaches.eBook:Find out more£30.36
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![Innovation for Entrepreneurs]()
Innovation for Entrepreneurs
Marc H. Meyer, Chaewon Lee
Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee’s decades of experience as company founders and innovators for corporations around the globe. This textbook incl...eBook:Find out more£30.36
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![How Do I Develop an Agent-Based Model?]()
How Do I Develop an Agent-Based Model?
Davide Secchi
This clear and coherent book introduces agent-based modelling (ABM) to those who are not familiar with nor have been previously exposed to computational simulation. Featuring examples, cases and models, the book illustrates how ABM can, ...eBook:Find out more£19.16
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![Handbook on Digital Business Ecosystems]()
Handbook on Digital Business Ecosystems
Edited by Sabine Baumann
This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigo...eBook:Find out more£48.00
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![Small and Medium Sized Enterprises and the COVID-19 Response]()
Small and Medium Sized Enterprises and the COVID-19 Response
Edited by Hamid Etemad
The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...eBook:Find out more£25.00
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![Course Design and Assessment]()
Course Design and Assessment
Kathy Lund Dean, Nancy S. Niemi, Charles J. Fornaciari
Course Design and Assessment offers design strategies, educator-in-action perspectives, and real-world suggestions for engaged educators, creating inclusive and meaningful learning opportunities and developmental student growth. With a b...eBook:Find out more£21.56
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![Research Handbook on Academic Careers and Managing Academics]()
Research Handbook on Academic Careers and Managing Academics
Edited by Cláudia S. Sarrico, Maria J. Rosa, Teresa Carvalho
This timely Research Handbook provides a broad analysis and discussion on how academics are managed. It addresses key issues, including the changing nature of academic work and academic labour markets, issues of power, leadership, ageing...eBook:Find out more£48.00
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![A Research Agenda for Corporations]()
A Research Agenda for Corporations
Christopher May
This exciting Research Agenda offers a multi-disciplinary and historically informed programme for the further investigation of the global political economy of the corporate sector. It tackles the question, can and should the corporation ...eBook:Find out more£20.76
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![A Research Agenda for Political Marketing]()
A Research Agenda for Political Marketing
Edited by Bruce I. Newman, Todd P. Newman
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of polit...eBook:Find out more£25.00
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![Entrepreneurship and Economic Development]()
Entrepreneurship and Economic Development
Paul D. Reynolds
Entrepreneurship and Economic Development addresses the importance of business creation, which is endemic in subsistence indigenous cultures, widespread in developing economies, and a critical feature of adaptation in the most advanced e...eBook:Find out more£25.00
