Business and Management
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![Handbook on Tourism and Social Media]()
Handbook on Tourism and Social Media
Edited by Dogan Gursoy, Rahul P.S. Kaurav
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by touris...eBook:Find out more£48.00
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![A Research Agenda for Global Higher Education]()
A Research Agenda for Global Higher Education
Edited by Jeroen Huisman, Marijk van der Wende
This innovative Research Agenda critically reflects on the state of the art and offers inspiration for future higher education research across a variety of geographical, disciplinary and theoretical perspectives. It explores the impact o...eBook:Find out more£25.00
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![Handbook on Heritage, Sustainable Tourism and Digital Media]()
Handbook on Heritage, Sustainable Tourism and Digital Media
Edited by Silvia De Ascaniis, Lorenzo Cantoni
Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism ...eBook:Find out more£48.00
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![Advanced Introduction to the Sociology of Sport]()
Advanced Introduction to the Sociology of Sport
Eric Anderson, Rory Magrath
This Advanced Introduction to the Sociology of Sport highlights the relationship between sport and violence, brain injury, social class, sexual minorities, gender, and race. Eric Anderson and Rory Magrath expertly draw on a range of scho...eBook:Find out more£14.38
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![How to Do Relevant Research]()
How to Do Relevant Research
Philip H. Mirvis, Susan Albers Mohrman, Christopher G. Worley
Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important co...eBook:Find out more£20.76
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![Social Entrepreneurship]()
Social Entrepreneurship
J. H. Kucher, Stephanie E. Raible
This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills ne...eBook:Find out more£28.76
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![Effectuation]()
Effectuation
Saras D. Sarasvathy
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bests...eBook:Find out more£24.76
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more£15.16
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more£24.76
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![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nicholas Telford
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...eBook:Find out more£39.16
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![Organizational Ethnography]()
Organizational Ethnography
Edited by Monika Kostera, Nancy Harding
Ethnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ‘doing’ organizational ethnography, guiding readers through the essential qualitative m...eBook:Find out more£22.36
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![Handbook of Theory and Methods in Applied Health Research]()
Handbook of Theory and Methods in Applied Health Research
Edited by Catherine Walshe, Sarah Brearley
This Handbook expertly instructs the reader on how to conduct applied health research across a number of disciplines. Particularly aimed at postgraduate health researchers and students of applied health research, it presents and explains...eBook:Find out more£35.16
