Business and Management
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Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more£15.16
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Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more£25.56
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Elgar Encyclopedia on the Economics of Knowledge and Innovation
Edited by Cristiano Antonelli
A landmark reference work in the field, this Elgar Encyclopedia presents over 60 entries from scholars that have shaped the making of the economics of innovation as a distinct and specialised field of investigation within the broad range...eBook:Find out more£48.00
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EU Industrial Policy in the Multipolar Economy
Edited by Jean-Christophe Defraigne, Jan Wouters, Edoardo Traversa, Dimitri Zurstrassen
This incisive book provides key interdisciplinary perspectives on the current challenges faced by EU policymakers in framing and implementing a coherent European industrial policy, employing specific case studies from the digital, automo...eBook:Find out more£25.00
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How to Enhance Your Research
Don J. Webber
Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their ...eBook:Find out more£25.56
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Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more£25.56
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Missing Voice?
Edited by Adrian Wilkinson, Tony Dundon, Paula K. Mowbray, Sarah Brooks
This timely book addresses the key debates and challenges surrounding the future of work, covering the macro, meso and micro levels of gig work. It provides a consideration of the ways in which technology is shaping the lives of those wo...eBook:Find out more£25.00
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Reframing the Case Method in Entrepreneurship Education
Edited by Karin Wigger, Lise Aaboen, Dag H. Haneberg, Siri Jakobsen, Thomas Lauvås
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. This book explores how entrepreneurship can be taught through case studies, arguing that ent...eBook:Find out more£25.00
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Handbook of Research on Ethnic and Intra-cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...eBook:Find out more£48.00
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Handbook on HR Process Research
Edited by Karin Sanders, Huadong Yang, Charmi Patel
This forward-thinking Handbook explores cutting-edge research on how employees within firms should be managed in order to increase their wellbeing and performance.eBook:Find out more£30.36
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Handbook for Sustainable Tourism Practitioners
Edited by Anna Spenceley
Offering how-to tools and step-by-step guidance, this practical Handbook combines academic insight with extensive professional experience to outline best practice in undertaking environmental, socio-cultural and economic assessments that...eBook:Find out more£39.16
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Globalisation, Policy and Shipping
Evangelia Selkou, Michael Roe
Thoroughly revised and updated, this second edition provides a contemporary analysis of policy and governance developments in the shipping sector across the late twentieth and early twenty-first centuries. It particularly focuses on deve...eBook:Find out more£25.00