Business and Management
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![Handbook of Research on Gender and Marketing]()
Handbook of Research on Gender and Marketing
Edited by Susan Dobscha
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy i...eBook:Find out more£48.00
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![Handbook of Research on Distribution Channels]()
Handbook of Research on Distribution Channels
Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and...eBook:Find out more£48.00
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![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more£32.76
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![Research Handbook on Small Business Social Responsibility]()
Research Handbook on Small Business Social Responsibility
Edited by Laura J. Spence, Jedrzej G. Frynas, Judy N. Muthuri, Jyoti Navare
The vast majority of businesses globally are small. If business is to be socially responsible, we need to go beyond the westernised concept of ''Corporate Social Responsibility'', to develop ''Small Business Social Responsibility''. This...eBook:Find out more£37.56
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![Research Handbook on Not-For-Profit Law]()
Research Handbook on Not-For-Profit Law
Edited by Matthew Harding
This Research Handbook provides a comprehensive overview of scholarship on not-for-profit law. The chapters, written by world leading experts, explore key ideas and debates in relation to: theories of the not-for-profit sector, the compo...eBook:Find out more£48.00
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![Research Handbook of Marketing in Emerging Economies]()
Research Handbook of Marketing in Emerging Economies
Edited by Marin A. Marinov
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...eBook:Find out more£34.36
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![Handbook of Research on Leadership and Creativity]()
Handbook of Research on Leadership and Creativity
Edited by Michael D. Mumford, Sven Hemlin
The rapid pace of technological change and globalization of products, competition and services have conspired to place a new premium on innovation for firms across the world. Although many variables influence creativity and innovation, t...eBook:Find out more£39.16
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![Research Handbook of Innovation and Creativity for Marketing Management]()
Research Handbook of Innovation and Creativity for Marketing Management
Edited by Eric Shiu
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.eBook:Find out more£34.36
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![Handbook on the EU and International Trade]()
Handbook on the EU and International Trade
Edited by Sangeeta Khorana, María García
The Handbook on the EU and International Trade presents a multidisciplinary overview of the major perspectives, actors and issues in contemporary EU trade relations. Changes in institutional dynamics, Brexit, the politicisation of trade,...eBook:Find out more£48.00
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![Handbook of Research on Retailing]()
Handbook of Research on Retailing
Edited by Katrijn Gielens, Els Gijsbrechts
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their ow...eBook:Find out more£48.00
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![Research Handbook on Entrepreneurial Opportunities]()
Research Handbook on Entrepreneurial Opportunities
Edited by Catherine Léger-Jarniou, Silke Tegtmeier
With a wide-ranging set of contributions, this book provides a compilation of cutting-edge original research in the field of entrepreneurial opportunities. The book reopens the subject from diverse perspectives focusing on theories and a...eBook:Find out more£29.56
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![Handbook of Research on Corporate Entrepreneurship]()
Handbook of Research on Corporate Entrepreneurship
Edited by Shaker A. Zahra, Donald O. Neubaum, James C. Hayton
Corporate entrepreneurship is about remaking organizations; it affects organizational cultures and systems, which, in turn, influence the magnitude, direction and content of corporate entrepreneurship activities. This Handbook hopes to s...eBook:Find out more£39.16
