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![Handbook of Pricing Research in Marketing]()
Handbook of Pricing Research in Marketing
Edited by Vithala R. Rao
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...eBook:Find out more£51.16
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![Creating Wealth from Knowledge]()
Creating Wealth from Knowledge
Edited by John Bessant, Tim Venables
This book illustrates that, although innovation has always mattered in economic development, simply increasing expenditure in creating knowledge may not be the answer: we need to look at the whole system through which such knowledge tran...eBook:Find out more£42.36
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![Gene Cartels]()
Gene Cartels
Luigi Palombi
Starting with the 13th century, this book explores how patents have been used as an economic protectionist tool, developing and evolving to the point where thousands of patents have been ultimately granted not over inventions, but over i...eBook:Find out more£47.16
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![Entrepreneurship and Regional Development]()
Entrepreneurship and Regional Development
Edited by Charlie Karlsson, Börje Johansson, Roger R. Stough
Perhaps the most exceptional aspect of the current era of globalisation is that entrepreneurship has become the engine for local processes of economic, social and cultural development throughout the world. This important new book brings ... -
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![International Handbook of Maritime Business]()
International Handbook of Maritime Business
Edited by Kevin Cullinane
The International Handbook of Maritime Business is a timely, comprehensive and insightful overview of the key contemporary research issues in maritime business.eBook:Find out more£48.00
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![Innovation Strategies for a Global Economy]()
Innovation Strategies for a Global Economy
Fred Gault
This book is about innovation strategies for a global economy, their development, implementation, measurement and management. Following the global economic crisis, people are asking: what went wrong? Here, Fred Gault illustrates that a p...eBook:Find out more£25.00
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![The Internationalisation of Law]()
The Internationalisation of Law
Edited by Mary Hiscock, William van Caenegem
This insightful book explores the acute challenges presented by the ‘internationalisation’ of law, a trend that has been accelerated by the growing requirement for academics and practitioners to work and research across countries and reg...eBook:Find out more£25.00
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![Competitiveness of the ASEAN Countries]()
Competitiveness of the ASEAN Countries
Edited by Philippe Gugler, Julien Chaisse
In an age of increased necessity for competitiveness of nations and at a time when the world economy is facing recession, this book explores the possible trajectory of ASEAN – arguably one of the most dynamic areas in the world – as a re...eBook:Find out more£25.00
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![The Development of University-Based Entrepreneurship Ecosystems]()
The Development of University-Based Entrepreneurship Ecosystems
Edited by Michael L. Fetters, Patricia G. Greene, Mark P. Rice, John S.ibley Butler
Entrepreneurship and innovation are increasingly viewed as key contributors to global economic and social development. University-based entrepreneurship ecosystems (U-BEEs) provide a supportive context in which entrepreneurship and innov...eBook:Find out more£25.00
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![Promoting New Telecom Infrastructures]()
Promoting New Telecom Infrastructures
Edited by Morten Falch, Jan Markendahl
Promoting New Telecom Infrastructures examines how current telecom infrastructures are transforming from dedicated networks supporting either voice, data or broadcasting services to converged networks that support a wide variety of commu... -
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![Learning to Compete in European Universities]()
Learning to Compete in European Universities
Edited by Maureen McKelvey, Magnus Holmén
This book addresses the critical issue of how and why European universities are changing and learning to compete. Anglo-Saxon universities particularly in the US, the UK and Australia have long been subject to, and responded to, market-b...eBook:Find out more£35.16
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![The Economic Growth Engine]()
The Economic Growth Engine
Robert U. Ayres, Benjamin Warr
The historic link between output (GDP) growth and employment has weakened. Since there is no quantitively verifiable economic theory to explain past growth, this unique book explores the fundamental relationship between thermodynamics (p...eBook:Find out more£42.36
