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Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more£25.56
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Teaching Sports Economics and Using Sports to Teach Economics
Edited by Victor A. Matheson, Aju J. Fenn
There is a dire need for a comprehensive pedagogical resource both on diverse approaches to teaching sports economics and the use of sports to teach broader principles of economic concepts. This book does exactly that. The contributions ...eBook:Find out more£28.76
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Elgar Encyclopedia on the Economics of Knowledge and Innovation
Edited by Cristiano Antonelli
A landmark reference work in the field, this Elgar Encyclopedia presents over 60 entries from scholars that have shaped the making of the economics of innovation as a distinct and specialised field of investigation within the broad range...eBook:Find out more£48.00
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Handbook of Banking and Finance in Emerging Markets
Edited by Duc K. Nguyen
Emerging markets are increasingly facing significant challenges, from a slowdown in productivity, rising debt, and trade tensions to the adverse effects of proliferating global uncertainty on domestic financial systems. This incisive Han...eBook:Find out more£48.00
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Human Security and the Politics of Corporate Social Responsibility in China
Robert J. Hanlon
Exploring themes associated with corruption, sustainable development, and human rights and security, Robert J. Hanlon considers the political dynamics of corporate social responsibility (CSR) within the context of the ‘Asian Century’ and...eBook:Find out more£25.00
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EU Industrial Policy in the Multipolar Economy
Edited by Jean-Christophe Defraigne, Jan Wouters, Edoardo Traversa, Dimitri Zurstrassen
This incisive book provides key interdisciplinary perspectives on the current challenges faced by EU policymakers in framing and implementing a coherent European industrial policy, employing specific case studies from the digital, automo...eBook:Find out more£25.00
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Norms, Gender and Corruption
Edited by Ina Kubbe, Ortrun Merkle
Building upon the body of existing literature that has established the importance of norms in understanding why genders interact with social phenomena differently, and how gender plays a role in most aspects of corruption, this cutting-e...eBook:Find out more£25.00
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A Research Agenda for Civil Society
Edited by Kees Biekart, Alan Fowler
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Mapping a wide range of civil society research perspectives, this pioneering Research Agenda...eBook:Find out more£25.00
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Handbook of International Climate Finance
Edited by Axel Michaelowa, Anne-Kathrin Sacherer
The concept of international climate finance channelled from developed to developing countries through public interventions for mitigation and adaptation has been developed over the last decade, but its roots date back to the early 1990s...eBook:Find out more£48.00
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Research Handbook on International Law and Human Security
Edited by Gerd Oberleitner
This comprehensive Research Handbook considers the place of human security, both in practice and as a concept within international law, examining the preconditions for and consequences of applying human security to international legal th...eBook:Find out more£48.00
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How to Enhance Your Research
Don J. Webber
Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their ...eBook:Find out more£25.56
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Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more£25.56