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Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more£15.16
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Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more£25.56
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Teaching Sports Economics and Using Sports to Teach Economics
Edited by Victor A. Matheson, Aju J. Fenn
There is a dire need for a comprehensive pedagogical resource both on diverse approaches to teaching sports economics and the use of sports to teach broader principles of economic concepts. This book does exactly that. The contributions ...eBook:Find out more£28.76
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Handbook on Climate Change and Disasters
Edited by Rajib Shaw
This comprehensive Handbook assesses the escalation of global natural disasters as a result of climate change. Examining the complex interplay of human and natural activities, it highlights the growing vulnerability of people and communi...eBook:Find out more£48.00
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Handbook on the Economics of Disasters
Edited by Mark Skidmore
Evaluating the myriad dimensions of how disasters can affect economic activity and decision-making, this cutting-edge Handbook presents a timely analysis of the conditions that reduce or exacerbate disaster impacts. Addressing developmen...eBook:Find out more£48.00
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Handbook on the Politics of Public Administration
Edited by Andreas Ladner, Fritz Sager
This innovative Handbook puts the politics of public administration at the forefront, providing comprehensive insights and comparative perspectives of the different aspects of the field.eBook:Find out more£48.00
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Handbook of Experimental Finance
Edited by Sascha Füllbrunn, Ernan Haruvy
With an in-depth overview of the past, present and future of the field, The Handbook of Experimental Finance provides a comprehensive analysis of the current topics, methodologies, findings, and breakthroughs in research conducted with t...eBook:Find out more£48.00
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Handbook of Economic Nationalism
Edited by Andreas Pickel
This cutting-edge Handbook puts economic nationalism in its historical context, from early industrialization to globalization. It explores how economic nationalism has emerged to new prominence in the post-globalization era as states are...eBook:Find out more£48.00
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Causation in International Law
Alexander Orakhelashvili
In this cutting-edge book, Alexander Orakhelashvili addresses the doctrine of causation, examining its suitability to influence, or contribute to, the process of responsibility of State and non-State actors in international law. In doing...eBook:Find out more£25.00
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Intellectual Property Objectives in International Investment Agreements
Pratyush Nath Upreti
This timely book reconciles the competing objectives of intellectual property and international investment agreements. Throughout, Pratyush Nath Upreti examines the issues arising from recent intellectual property disputes in investment ...eBook:Find out more£25.00
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Poverty and Inequality in East Asia
Edited by Inhoe Ku, Peter Saunders
This insightful book addresses the urgent need for robust evidence on recent trends and factors contributing to poverty and inequality in East Asia. This title contains one or more Open Access chapters.eBook:Find out more£25.00
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How to Enhance Your Research
Don J. Webber
Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their ...eBook:Find out more£25.56