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Sports Marketing
John A. Davis, Jessica Zutz Hilbert
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...eBook:Find out more£44.76
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About Entrepreneurship
Björn Bjerke
This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses.eBook:Find out more£33.56
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International Management
Paul N. Gooderham, Birgitte Grøgaard, Odd Nordhaug
This timely and accessible MBA textbook explores the challenges faced by today’s multinational corporations. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the ...eBook:Find out more£31.20
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The Economics of Organization and Coordination
Peter-J Jost
This book provides a comprehensive economic approach for the analysis of organizational structure. It considers the parallels of coordination within firms, coordination between firms and market coordination and offers an economic analysi...eBook:Find out more£33.56
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Institutional Economics
Wolfgang Kasper, Manfred E. Streit, Peter J. Boettke
This thoroughly revised, extended and updated edition of a critically acclaimed textbook provides an accessible and cohesive introduction to the burgeoning discipline of institutional economics.eBook:Find out more£44.76
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European Intellectual Property Law
Annette Kur, Thomas Dreier
This detailed book is designed for all courses on European intellectual property, whether basic or advanced, as well as for practitioners looking for a comprehensive and concise overview on the structure and content of European IP law.eBook:Find out more£33.60
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Microeconomics of Interactive Economies
Wolfram Elsner
This thorough reconstruction of microeconomics ‘post-2008’ provides economic students with a new way of real-world understanding and strategic qualification that will be better appreciated by their future employers and any professional p...eBook:Find out more£32.76
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A Modern Guide to Keynesian Macroeconomics and Economic Policies
Edited by Eckhard Hein, Engelbert Stockhammer
This well-documented book will prove to be the essential guide for researchers and graduate students in macroeconomics and political economy. It will also prove inspiring to a wider audience interested in modern Keynesian macroeconomics.eBook:Find out more£30.36
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Introduction to Cost–Benefit Analysis
Ginés de Rus
Introduction to Cost–Benefit Analysis is intended as a graduate and advanced undergraduate textbook. Nevertheless, economists and other practitioners involved in the economic evaluation of projects will also find the book extremely useful.eBook:Find out more£25.60
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Entrepreneurship
Robert A. Baron
By presenting accurate knowledge about entrepreneurship itself, this book serves to convert the rising tide of interest in entrepreneurship into advice and guidance that can actually assist entrepreneurs in achieving their goals. In orde...eBook:Find out more£27.96
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Sociological Theory
John Scott
Authoritative, comprehensive and written in a thoroughly accessible style, this text will have major appeal to students, researchers, teachers and specialists in sociological theory.eBook:Find out more£28.76
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Managing Organizational Behavior
Henry Tosi, Massimo Pilati
The book will be welcomed by instructors and students of organizational behavior around the world, as previous editions have been since the first edition appeared in 1977.eBook:Find out more£40.76