4 Save up to 20% at e-elgar.com I For our electronic content, visit: elgaronline.com BUSINESS & MANAGEMENT TITLES, JULY - SEPT 2024 How to Achieve Societal Impact through Engaged and Collaborative Scholarship A Guide to Purposeful Marketing Research Edited by Michel Van der Borgh, Copenhagen Business School, Adam Lindgreen, Copenhagen Business School, Denmark and University of Pretoria, South Africa and Tobias Schäfers, Copenhagen Business School, Denmark and Hochschule Bielefeld – University of Applied Sciences and Arts, Germany ‘If you are a business researcher who wants to make a difference in the world, this book is for you. It offers a comprehensive and practical guide on how to design, conduct, and communicate research that is relevant and impactful.’ – Stefano Puntoni, Sebastian S. Kresge Professor of Marketing, The Wharton School, University of Pennsylvania, US Sept 2024 c 436 pp Hardback 978 1 80088 852 4 c £130.00 c $180.00 How To Guides Handbook of Qualitative Research Methods in Marketing Second Edition2nd edition Edited by Russell W. Belk, York University, Canada and Cele Otnes, University of Illinois at Urbana-Champaign, US ‘This book covers all the methods a qualitative researcher needs to have in their back pocket, from traditional ethnography through to the cutting edge, such as artificial intelligence, consumer video and netnography. A must read for marketing PhD students and faculty interested in researching the meaning behind consumer behaviors.’ – Giana M. Eckhardt, King’s College London, UK Sept 2024 c 556 pp Hardback 978 1 0353 0271 0 c £230.00 / c $320.00 Research Handbooks in Business and Management series A Research Agenda for Digital Transformation Multidisciplinary Perspectives Edited by John Qi Dong, Nanyang Technological University, Singapore and Peter C. Verhoef, University of Groningen, the Netherlands ‘The book is a must-read for anyone struggling to navigate today’s digital landscape. It not only offers an agenda to guide future research on the impact of digitalization on business ethics, models, and processes, but it also prescribes strategies for practitioners to leverage technological advances for innovation and value creation.’ – Chee-wee Tan, The Hong Kong Polytechnic University, Hong Kong Sept 2024 c 336 pp Hardback 978 1 0353 0642 8 c £120.00 / c $170.00 Elgar Research Agendas Research Handbook on Destructive Leadership Forms, Context, and Boundary Conditions Edited by Birgit Schyns, NEOMA Business School, France, Pedro Neves, Nova School of Economics, Portugal, and Kimberley Breevaart, Erasmus University Rotterdam, the Netherlands ‘We live in a world where more than a quarter of countries are led by dictators and a substantial portion of leaders in business and government are destructive. While we know a lot about good leaders, there has been little attention given to studying the bad ones. This edited collection presents state-of-the-art research on destructive leadership and includes directions for future research. This book shines a bright light on the dark side of leadership and greatly helps our understanding of the dynamics of destructive leadership.’ – Ronald E. Riggio, Claremont McKenna College, US Sept 2024 c 372 pp Hardback 978 1 0353 1591 8 c £195.00 / c $275.00 Research Handbooks in Business and Management series
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